Hooey 2122T-GYBK Diamond Trucker Hat Grey Black
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Joey grew up around rodeo and, after a decade long departure, got back on the rodeo trail to rope with his teenage nephew. When he came back, he noticed many of the younger generation not wearing clothing from the western industry. Because of his experience in other action sports, he recognized all the brands and clothing that seemed to be popular among the youth.
The name is defined by the last wrap used to secure the calf’s legs in tie down roping, but the brand represents more than just rodeo. Rodeo is an action sport, and many cowboys and cowgirls enjoy other action sports. Action sport athletes of all kinds enjoy the thrill of the ride and wear the clothing to express themselves, and HOOey has been making waves in the rodeo world and beyond.
Joey explains, “Today’s cowboys and cowgirls have more diversified influences when it comes to style and clothing. HOOey designs with roots in rodeo but with influences from a wide range of music, culture and other sports.”
HOOey is a great idea that allows cowboys and cowgirls that chance to wear something that actually represents their sport as an action sport.
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