Resistol RSASCWBJA4107 Jason Aldean Asphalt Cowboy Straw Hat Black - This Jason Aldean Collection Straw Hat features a matching hat band. You don’t have to be a famous country singer like Jason Aldean to be an asphalt cowboy. Now you can show off your country rocker side with this Asphalt Cowboy Palm Hat from Jason Aldean by Resistol! This hat has a little bit of edge to it, just like Jason’s music. Made with black 100% genuine Mexican palm leaf straw, this hat features a detailed leather hat band for a stylish look. The 4 1/8” brim will keep your face and neck shaded while the vented metal eyelets on the narrow cattleman crease crown allow your head to breathe; keeping you cool while you’re out in the summer heat. So get ready and ride out in comfort and style with Resistol Hat.
In the early 1920's a young millionaire, E.R. Byer sold his business in Michigan and traveled South to further his fortune and investment. His investment was a brilliant young hat maker, Harry Rolnick, who was operating a small hat factory. E.R. Byer was one of Rolnick's customers and was so impressed by his professionalism, flair for fashion and devotion to quality that in 1927 the firm of Byer-Rolnick was founded in Dallas, Texas. The company produced men's felt hats in Western and Dress stylings, both were marketed under the newly created brand name "Resistol Hats," meaning to resist- all weather. Distribution was limited to Texas and Oklahoma early on, but innovations like the Self-Conforming band and Kitten Finish (an innovation in the finishing process of felt) gained national exposure and in 1938 prompted expansion to a larger facility in Garland, Texas, where Resistol hats are manufactured today.
Demand for Resistol hats continued and today "the small hat factory" is the largest manufacturer of headwear in the world, as a part of Hatco, Inc. All phases of production are still operated and controlled to ensure product of the highest quality.
For all orders exceeding a value of 100USD shipping is offered for free.
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